The battle for ratings between Sportsradio 96.7/1310 The Ticket and 105.3 The Fan remained fierce in the Dallas winter ratings book. Each sports radio station recorded wins, starting with The Ticket, which took the top spot in the weekday prime time slot (MF, 6a-7p). According to the latest Nielsen data, the station produced a 10.6 share with men 25-54. This is three tenths of a share more than in the previous quarter.
Mornings on The Ticket featured The Musers with George Dunham, Craig Miller and Gordon Keith. The trio garnered 12.8 share, taking the first place from 5:30 to 10:00. Measurements in the fall book covered the 6a-10a CST time period and put The Musers in with a 12.2 share and a first place result. All co-hosts were inducted into the Texas Radio Hall of Fame during the fall book. They also welcomed a new producer, Jacob “Detti” Detamore.
At noon on Sportsradio 96.7/1310, the ticket was split between The Invasion and The Sweet Spot, shows that were added after the retirement of Norm Hitzges and the departures of Dan McDowell and Jake Kemp. Donovan Lewis and Matt McClaryn from The Invasion and Sean Bass and David Mino from The Sweet Spot combined for the 10a-3p CST hours to deliver a 6.9 share. This performance put the midday programs in third place for the quarter. The result was a full share lower than in the fall book.
The afternoon with Bob Sturm, Corby Davidson and Dave Lane on The Hardline was the station’s best quarterly result. The show ranked first with men 25-54 with an 11.3 share, up four-tenths from the fall book. The Hardline airs MF 3p-7p CST.
Moving over to 105.3 The Fan, the brand ranked second for the quarter with an 8.4 share among men 25-54 weekdays (MF, 6a-7p). The station added half a share compared to the fall, delivering higher weekly volume than The Ticket (120,800).
During the morning drive time, Shan Shariff, R.J. Choppy and Bobby Belt garnered 9.2 shares for the quarter, good for second place during the day from 5:30am-10am CST. Shan & RJ improved 2.1 shares from the fall book with men 25-54.
The fan picked up the win at noon with a K&C Masterpiece. Kevin Hageland, Corey Maguires and Mike Bassick finished second with a 7.0 share, one-tenth of a share above The Ticket from 10a-2p CST. The distance between the two stations decreased, though by six-tenths of a share from the fall book.
In the traditional midday hour of 10:00-3:00 CST, The Fan was two tenths ahead. This hour is occupied by K&C Masterpiece and the first hour of GBag Nation. The combined two shows yielded a 7.2 share for 105.3 The Fan, three tenths better than The Ticket. The only downside is that The Fan lost 1.3 shares from the drop book during the 10a-3p CST block.
From 2p-7p CST, Gavin Dawson, Lucius Alexander, Brian Broaddus, Eric Ciofalo and Zach Volchuk received 7.7 shares. This put the program in second place, almost three points behind Ticket. GBag Nation lost seven tenths of a share from the fall book. The ticket price fell by one tenth during this time period.
Both afternoon drive shows saw a bump during the 3p-7p CST hours. The Fan received a 7.8 share, second place. The Ticket enjoyed the aforementioned 11.3 share and first place result. The margin between the two publications grew by eight-tenths of a share during this quarter’s broadcast window.
Another interesting statistic to pass on, 105.3 The Fan finished ahead of The Ticket on weekdays (MF, 6a-7p) among men 18-49. The Fan received 9.0, the first place in the rating. Sportsradio 96.7/1310 The Ticket received 6.1 share, third place.